We'd love to share our Legendary beef story with you. As of July 2015, Festival Foods was using the exact beef program that our competitor is currently using. It was a good program, but we wanted something better so we began testing several beef programs and found the beef that we call Legendary to be more tender and flavorful. In fact there was independent study conducted by Colorado State University in 2013 that proved our product to be much more tender and flavorful AND with the fact that it is largely produced in Wisconsin, it made it a very easy choice: better product produced in Wisconsin!
Our Legendary beef is USDA choice graded and in addition, they sort the cattle so that we get the “upper 2/3rds” of the choice grade.
The USDA has 3 classifications within the choice grade and that is based on marbling. There small, modest and moderate marbling (with moderate and modest having the most) and that’s what we have in Legendary. Marbling greatly affects the flavor and tenderness of the beef.
Another great benefit of having the WI produced product is that we know where our beef comes from and our meat director, Mike, visits the plant regularly, it's literally 15 minutes from our office.
As it regards to pricing, yes beef is very expensive, but we did not raise one single beef price due to using this new product, in fact we have lowered several prices and looking at our ad features, we are running much cheaper prices now as compared to last summer, up to 25% cheaper and more!